Beauty aficionados have yet another reason to rejoice as popular beauty retailer, Asian Beauty X (ABX), launches their newly designed beauty platform, showcasing a curated collection of cult skincare and cosmetic products that have garnered growing popularity among beauty consumers. Along with direct-to-consumer selling, the beauty platform will also help the brand engage with customers in a more personal way beyond just providing products and lifestyle-related advice.
“At the heart of ABX Online is our ambition to be more connected with our customers through a blend of content, commerce, media and events. We want to create a unique experience for our fans and shoppers that is personal and customer-centric. We understand the role beauty plays in the lives of each of us – men or women – and we want to help them navigate the complex and sometimes confusing beauty market and its myriad of different brands and products.” said CEO and Co-Founder, Justin Lee.
The platform’s release marks a significant step in ABX’s strategy, moving away from a traditional marketplace reseller; and allowing the beauty purveyor increased access to their customers and beauty fans who have taken a shine to ABX’s unique offerings of well-curated and never overwhelming selection of niche Asian labels, beauty brands that were previously unavailable in Singapore.
“Beauty and personal care are concerns personal to each one of us. After speaking to our customers we realise the motivations of each individual can differ quite drastically from perceived or genuine skin concerns to preferences in their daily routines dictated by time and lifestyle.” said Lee.
In tandem with the launch of ABX Online, people can look forward to perusing a myriad of engaging beauty and lifestyle content on THE MOXIE: A brand-new digital experience that promises to delve deeper into topics beyond just skincare or beauty. Whilst THE MOXIE will ring out familiar favourites such as product-how-to’s and tutorials, insider tips and reviews; its feature content focuses on going behind-the-scenes and under-the-skin of places, people and presumptions popular to cultures and today’s society.
Designed to go off-the-beaten-track, THE MOXIE, will uncover and discover an array of topics ranging from travel, nutrition, wellness, fashion, and even mental and emotional health in the near future – all with the intention to give the people content that’s unexpected, yet relevant in the every day.
From now till 31 October 2019, customers will receive a complimentary travel kit from Lagom (u.p. S$39.90) with a minimum purchase of S$80.00 via www.asianbeautyx.com
