In 2004, Anders Peter CEO of August Berg, started Norbreeze Group with his partner Anne, and introduced the minimalistic yet functional Scandinavian timepieces to Asia. Since then, the Norbreeze Group have successfully distributed and incubated numerous brands across Asia. This experience allows them to gather a deep understanding of the cultures within Asia in addition to their understanding of their European heritage.
And from this knowledge came the creation of August Berg – Time pieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have – and what we choose to do with it – Anders Peter calls Timefulness. More than a watch brand, August Berg strives to make a positive difference in the lives of others and with every watch sold, August Berg will donate funds to provide quality education by way of building schools to kids in local communities in rural Africa through Human Practice Foundation.
For their next collection that launches March 2020, August Berg has created Reflexion – inspired by the importance of taking time to reflect on one’s life. The collection reiterates August Berg’s key message of ‘Time spent consciously is time well-spent’. Featuring a slimmer and smaller case at 38mm, Reflexions is complete with a mirror reflective dial, emphasising the importance of taking time to reflect. #timefulness. This collection comes in the three key shades – rose gold, silver and yellow gold. They’re sleek, seamless and stunning.
Reflexion retails for $299 and will be launching on augustberg.com as well as at major retailers in Singapore including Takashimaya, Tangs Orchard, Raffles City, VivoCity, NEX and Westgate on March 2020.
