The house of Chloé opens its new boutique in Vivocity, Singapore’s largest retail and lifestyle destination mall nestled along the waterfront at harbourfront. located at a new luxury beauty wing of the mall, the boutique embodies the essence of Chloé’s femininity. With its sleek and contemporary aesthetics, the boutique is adorned in soft tones of powder pink and cream, evoking the allure of an elegant french flower garden. The new boutique space is dedicated to Atelier Des Fleurs, a fragrance collection that is inspired by the art of floral composition, designed to work in harmony in endless combinations. Each fragrance is crafted by renowned perfumers who pay homage to their favorite flower plant or the heart of an exclusive fragrance and share the unique story that binds them.
The boutique embodies Chloé’s timeless elegance and distinctive style. A haven for fragrance lovers to indulge in a luminous and inviting ambience. cozy interiors complement the Atelier Des Fleurs fragrance bar, positioned at the heart of the boutique. Designed to resemble a french florist cart, the Atelier Des Fleurs fragrance bar displays the 17 exclusive scents to compose your personalized fragrance the same way you select your favourite blossoms to create a bouquet at a flower shop. The pure nature of single scents allows for endless combinations, without the possibility of striking a wrong note. With Atelier Des Fleurs, you can craft your own olfactory signature or custom-build a composition.
Since its launch, Atelier Des Fleurs has exemplified Chloé’s pursuit of natural ingredients and authenticity through botanical names and plant-based ingredients. within the 17 scents, 5 fragrances: Iris, Narcissus Poeticus, Ylang Cananga, Violette and Santalum are formulated with 100% natural-origin raw materials, natural alcohol, and water – all high-quality materials selected with care. Vegan and free of artificial colourings and filters, each scent is perfectly aligned with Chloé’s determination to reduce its environmental impact.
Apart from the exclusive Atelier Des Fleurs collection, Chloé’s iconic scents, including the beloved Chloé signature, Nomade and Love Story will be available in the new Vivocity boutique. To add a truly unique and memorable experience, the boutique offers in- store gifting customizations and complimentary personalized gifts.
