For Spring/Summer 2025, CHOCHENG draws inspiration from the timeless eleganceof French model-actress Capucine and the iconic film The Pink Panther, infusing the collection with a playful mix of humour and glamour. This season’s palette is a vibrant “fruit punch” of orange, lime, raspberry, pink, red, green, black, and white. The result is a joyful blend of colours, reminiscent of the boldness and flair of 1960s French detective comedies.
The collection showcases CHOCHENG’s signature attention to detail with intricate handsewn petals, braids and ruffles. Handbeaded crystals adorning cotton tulle ruffles, consciously imitating the glamour of fur collars. The use of natural and often upcycled fabrics remains a cornerstone of the brand, with cotton crepe featured in shirts, cotton velvet in eveningwear, and cotton boucle for tailored pieces. Lightweight cotton gabardine is the highlight of the season, offering crisp day-to-evening looks, ideal for spring and summer tailoring.
Patterned fabrics also make a statement this season, with crystal-beaded houndstooth in orange, green, black and white adding a unique, eye-catching element to the collection. Silhouettes embody both structure and fluidity, capturing the perfect balance between whimsical glamour and sophisticated tailoring. The Spring/Summer 2025 collection once again emphasizes CHOCHENG’s dedication to craftsmanship, with each piece meticulously constructed to reflect the designer’s vision of elegance and humor in fashion.
About CHOCHENG
CHOCHENG, founded by designer Cho Cho Cheng, is a distinguished womenswear label celebrated for its meticulous craftsmanship and commitment to sustainability. With a flagship in New York’s Fifth Avenue, CHOCHENG emphasizes 100% natural materials and cruelty-free practices. Each garment is hand-sewn in London using traditional Savile Row tailoring techniques, eschewing commercial interfacing and machine finishing for a bespoke touch. From handmade shoulder pads to intricate embroidery, every detail reflects the brand’s dedication to quality. With a focus on comfort, craftsmanship, and environmental preservation, CHOCHENG has become synonymous with a whimsical take on traditional British tailoring, appealing to a discerning clientele worldwide.
Runway Photography: Li Dong
