Fine Jewellery label ByCanary raises the curtains with a Collaborative Collection by Malaysian entrepreneur, Yiulin
ByCanary is a new digital-first fine jewellery label set to launch on 8 September 2020, with eight core collections and a designer collaboration. Inspired by the strong, stylish and feminine personalities of today, the brand’s key message is to offer customers modular, affordable options that allows them to start building a collection of high quality sophisticated and expressive jewellery that grows with them.
Launched and helmed by the veteran team at The Canary Diamond Co, ByCanary is a conscious, socially and environmentally responsible label that offers decades of industry know-hows, craftsmanship, and access to ethically-sourced gems and recycled fine metals. With ears to the ground, they aim to not only address the gap in the region’s jewellery market for trendy designs. ByCanary aims to pioneer high quality and environmentally conscious pieces by tapping on technological advancements to cater to an increasingly astute generation of shoppers. The jewellery is designed not just to offer customers an avenue for creativity and self-expression, but are also a symbol for the causes you fight for.
Black Gold Asscher Studs paired with Sunray Inspired Accoutrements, from Yiulin x ByCanary Collection
Part of ByCanary’s value offering is commitment to responsible and environmentally-conscious designs. Therefore, they endevour to source all stones from fair humanitarian miners, and designs come minimally packaged in eco-friendly paper and cardboards that are FSC and Sandex Ethical certified. ByCanary has also taken extra measures to select only the most trusted services to have all your items safely delivered to your doorstep.
Check out some of my favourite pieces from the core collections below:
Yiulin X ByCanary
With their first collaboration, they are proud to be joining hands with Malaysian footwear designer, stylish entrepreneur, and mother-of-three, Ung Yiu Lin.
” Every woman loves jewellery and diamonds. But the modern women of today no longer need to be gifted. We want to be buying our own diamonds — we work hard and sometimes we just want to buy ourselves something as a reward or to mark a special occasion. What you’ll find in this collection are beautiful stackable and buildable pieces that will take you from day to night, from classy to edgy, which to me is the fun thing we are incorporating into fine jewellery. And you don’t have to fork out an exorbitant amount of money for it.”— Ung Yiu Lin
A key feature of the Yiulin X ByCanary collection is its modular design ethos that offers the freedom to personalise their jewellery by harmonising different detachable components together. Inspired by Yiulin’s own style and lifestyle as a mother and a business woman, this collection is an ode to the modern woman who buys her own diamonds and wears them as an expression of who she chooses to be in any occasion.
ByCanary Collections
Modern Minimalism Collection features the Hexagon Ring ($1,000 pictured above middle) which makes for a chic metaphor for the many hats you wear. Crafted with nine round diamonds set in 18K white gold, this simple yet uniquely configured piece will be sure to add an element of originality to your look. Pair the ring with the Onyx Diamond Earrings ($3,300 pictured above left) from the Mono collection for an added geometric allure. Illuminated by 10 shimmering round diamonds, this piece is shaped into arrows as a symbol of encouragement to follow one’s heart.
Turn simplicity into opulence with some tinted stones from the Prism collection. Also from the collection is the Green Amethyst Diamond Ring ($4,600 pictured above right) for an enlivening twist to your ensemble. This geometrically perfect ring is made from 18K white gold with a 12.65ct centre stone and features 68 round diamonds.
Classic Collections
You may find both simple and statement pieces in The Essentials collection. Crafted in 18K rose gold, the Diamond Earring ($1,600 pictured above left) from the Zen collection features 12 brilliant round diamonds on each side, meeting ever so elegantly with a 0.15 carat diamond centrepiece. All designs from the Zen Collection are available in rose gold and white gold. Alternatively, The Lucky Charms Collection presents a light-hearted take on talismans with a modern twist of fate. Ward off negativity and keep that vivacious energy flowing with the eye, modelled into a ring ($800 pictured above right) and also available as earrings ($1,100).
The collections will be available for pre-order come 8 September on their website. Orders will be delivered complimentary within 30 days to Singapore and Malaysia. Sign up to their newsletter before 8 September and enjoy 10% off ByCanary’s core collections and 15% off the Yiulin x ByCanary collection.
