Grail, a lifestyle brand founded by actor Lawrence Wong, is thrilled to deliver a refreshed brand experience this 2023. Popular for its fast-selling skincare mask, the brand now has a refreshed packaging for its skincare line, as well as a new campaign. This new look aims to reinforce the brand commitment to the values of simplicity and mindful-living, setting the tone for the brand’s global vision.
Grail’s Skincare Ethos and Success
Founded in 2021, Grail has been dedicated to providing luxurious yet minimalist skincare solutions. It presents an invitation to skincare lovers worldwide to re-evaluate skincare routines and adopt a bare-essentials-only approach.
With a trail-blazing success record, Grail’s deeply hydrating mask and pure mineral sunscreen boasted record sales of more than 3,000 units within just a month. These simple yet effective debut products continue to be highly sought-after by skincare enthusiasts and its star-studded celebrity following. The brand’s comprehensive line also offers a gentle facial cleanser and a pink himalayan salt toothpaste to supplement beauty rituals from morning to night.
A Bow to Simplicity & Green Efforts: New Packaging, Formulation and Campaign
Pairing high-quality ingredients and an aesthetic design, the refreshed brand look aims to embody the perfect balance between luxury and eco-consciousness. The rebranding includes the introduction of a simplified logo, refreshed packaging design that features neutral hues on glass bottles with a clean aesthetic and functional shape. With a renewed focus on green efforts, the brand has naturally chosen biodegradable, earth-friendly materials for its packaging.
Each skincare product formulation incorporates carefully selected and sourced natural ingredients that are free from harmful chemicals.
This 2023, the brand update reinforces its commitment to simple effective skincare and encourages skincare-lovers to be mindful and stay present. It looks forward to connecting with like-minded consumers and partners who are seeking high-quality wellness through beauty and skincare products, while still caring for the environment.
An Advocate of Wellness & Mindful Living
Grail is committed to wellness and graciousness that echo in every aspect of the brand’s consumer engagement, behind the scene operations, its people and community. The brand will be collaborating with like-minded partner The Sustainability Project to embark on a mission to shine the spotlight on mindful waste management, recycling. Fans can anticipate engaging programmes as part of the brand’s ongoing new look journey.
