Be the jewel in the crowd as the x Society A project presents collaboration with Korean label, LIE
Multi-label fashion and beauty retailer SocietyA has partnered with popular Korean label, LIE on a special collaboration collection:
LIE x SocietyA.
Chung Chung Lee, Founder & Designer of LIE’s love for Singapore is undeniable, inevitably culminating in a collection that reflects the beauty of the seemingly unassuming city with much to offer. Inspired by JEWEL Changi Airport, which he had the chance to visit when he was last in Singapore before the Circuit Breaker, the limited edition LIE x SocietyA capsule collection effortlessly embodies its perfect blend of nature and urban living.
A traveller at heart, in search of inspiration from all things in life, Chung Chung’s fondness for Singapore is undeniable, inevitably culminating in a collection that reflects the beauty of the seemingly unassuming city with much to offer.
In awe of the astounding architecture and interior design elements of JEWEL, the limited-edition LIE x SocietyA capsule collection effortlessly embodies its perfect blend of nature and urban living. Step into the distinctive glass dome, and take it all in – the breath-taking waterfall, the serene gardens and the abundance of natural daylight all around. Now, imagine all that, through Chung Chung’s lens, and translated into the collection.
Slip into a flowy white dress accentuated with ruffled details, or turn up the whimsy with a bold two-piece look complete with floral prints; the eight-piece collection features a thoughtful selection of feminine silhouettes conceptualised collaboratively with SocietyA. Shine bright and be the jewel in the crowd as LIE boldly reaffirms its vision of offering contemporary apparels for the modern day, creative woman.
Founded by Chung Chung Lee and Nana Lee, the brother-sister duo’s impeccable taste and laid back demeanour are central to the brand’s core vision and design values. Defined by a masterful blend of geometric patterns and shapes, LIE’s collections are a manifestation of their multicultural perspective through a playful yet restrained use of sculptural shapes, proportion, and texture accompanied by intricate details and tailoring. Since its launch in 2011, LIE is now available globally via its flagship stores and numerous retail partners in Korea, Singapore, China, Turkey, Middle East, Canada, and the United States.
“Having shown in major fashion weeks around the world including Korea, New York and Shanghai, we are beyond elated to have been able to collaborate with LIE as part of the ‘x SocietyA’ Project, especially amidst the challenging circumstances in recent months. Timed to coincide with our nation’s birthday month, we can’t wait for ardent fans of the brand to get their hands on these exquisite designs!” says Ms Lily Hamid, General Manager & Buyer of SocietyA.
The ‘x SocietyA’ Project is the lifestyle retailer’s first collaborative effort with selected designers from its ever-growing stable of brands. In celebration of SocietyA’s 5th anniversary, the 5-part collaboration series is a testament to the amazing relationship and rapport that SocietyA has built with its designers and avid supporters since its inception. Past collaborators include Sean Loh and Sheila Agatha Wijaya from Sean Sheila, Indonesia as well as Wei Lin and Mijia Zhang from PH5, New York.
Launched on 12 August 2020, the LIE x SocietyA capsule collection is available online here, or at SocietyA’s flagship boutique located at #03-14A, Takashimaya S.C., as well as LIE’s flagship stores in New York City and Seoul.
