Gucci Beauty launched its latest counter this month at BHG Bugis Beauty Hall in Singapore. Available are Gucci Beauty’s full range of makeup and fragrances, inviting you to come experience the power and liberation of expressing individuality.
The Gucci Beauty Story
“Makeup is something poetic and fleeting that you can add to your face, changing or highlighting something about yourself. I find it an almost magical language, strongly linked to the other details I use for the expression of the self, such as jewellery and a hairstyle. Of all these aspects needed to emphasize or underline an aspect of ourselves, makeup is the most immediate and the oldest way, making it the most fascinating,” Alessandro Michele.
Gucci Makeup is ideated under a manifesto of beauty in a script written by Alessandro Michele. A champion of expressing the self within no confines but absolute liberty, the creative director sees makeup as a way to show the character and the personality inside. Makeup should not mask but rather exalt flaws and make them part of the language of beauty. Defects should be evidenced and not hidden away. Within this language everyone should be able to wear makeup how they want to, whether to reveal your true self, allowing you to be yourself, or as a means to transform, allowing you to be who you want to be.
The Lipsticks
Gucci begins its beauty story from the lips. A lipstick is the ultimate makeup tool, its fascination and desirability a result of its instant transformative power. Gucci’s four lipstick collection comes in diverse formulations: Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish, Rouge à Lèvres Mat with a matte finish, and Baume à Lèvres, a lip balm with a translucent finish. To create these lipsticks, Alessandro Michele was inspired by the made-up lips of Hollywood’s stars from the Golden Age, their lips expressing sensuality, charm and influence — sometimes within the same look.
“Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema, and all of the famous lips from Hollywood,” Alessandro Michele.
Imbued with the House’s philosophy of navigating the past into the absolute contemporary, the lipsticks are brilliantly full of colour in a modern broad palette. The names of the shades are inspired by iconic Hollywood movies and characters from the gilded era, played by the likes of Jean Harlow, and other famous actresses – Maureen O’Hara, Anne Baxter, Bette Davis, Greta Garbo and their peers.
Rouge à Lèvres Satin
Creamy with intense colour, the formula delivers a perfect and long-lasting satin finish, that leaves lips smooth and soft, and is lightweight with a comfortable feel. The 36 shades sweep from nudes — such as ‘Penny Beige’ a Hazelnut Beige, to reds including ‘Odalie Red’ a vivid red, to pinks including ‘Vantine Fuchsia’ a rich fuchsia shade with nuances of orange and purple and an unexpected black hue, ‘Crystal Black’.
Rouge à Lèvres Voile
Imparting a colour on the lips like a memory, the sheer formula gives a luminous finish in a pop colour palette of 18 shades that deliver a feeling of moisture and comfort in a lightweight texture, including hues named ‘Marguerite Jade’ a tawny brown, ‘Eadie Scarlet’ a red scarlet and ‘Marina Violet’ a dark raspberry violet.
Rouge à Lèvres Mat
A lip colour with a clear, gelling soft wax base that works in harmony with the pigments to create an intense vivid tone with a matte finish all in one stroke. The colour is bright and rich, and the feel is smooth, soft and velvety. Rouge à Lèvres Mat has a silk like texture that delivers comfort, without drying out lips or color smudging. The uniform color intensity and glamorous matte finish give an effortless application.
Baume à Lèvres
Enhancing the natural smoothness and texture of the lips, the lip balms give a soft glow of colour with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort. Shade names include ‘Joslyn Clair’ in transparent, ‘René Pink’ a red pink and ‘Penelope Plum’ a plum hue.
The Gucci Beauty Star Shade: Goldie Red 25*
Chosen by Alessandro Michele because of his admiration for the colour red, this emblematic red shade is available in three permanent formulas: satin, sheer, and matte. Recalling the red lipstick the Creative Director saw on the lips of self-assured women when he was a child, the shade is inspired by legendary Hollywood character Goldie. The starred 25 – which also appears on the label as a reference to the Creative Director’s lucky number.
New Face & Eye Makeup
“Gucci Beauty is for telling the story of who you are in whatever way you want. Makeup should accentuate, not conceal as it is in essence a physical expression of the self. It is about owning each feature and each perceived ‘flaw’ because these are what separate me from you,” Alessandro Michele.
The creative journey of Alessandro Michele continues with the introduction of new Gucci Beauty face and eye makeup. Ideated under his manifesto of freedom, which is enchanting a generation with a new beauty language, the launch includes three products designed to enhance character; Poudre De Beauté Mat Naturel, a smoothing mattifying pressed face powder; Crayon Définition Sourcils, a defining brow pencil; and Mascara L’Obscur, a buildable mascara. Designed to enrich and complement the House’s beauty collections, the three products are set to be cornerstones of the everyday makeup routine.
Poudre De Beauté Mat Naturel — Beauty Powder
A buildable face powder that creates a unified complexion to look naturally perfected. Indulge in the beauty rituals of yesteryear with the Poudre De Beauté Mat Naturel, offering a lightweight, visibly smooth texture. It is boosted by a delicate floral fragrance, enveloping the senses as it comes into contact with the face. Encased within a pale pink refillable click compact with gold trim and mirror, Poudre De Beauté Mat Naturel is emblazoned with Gucci lettering. Available in 12 shades and suitable for all skin types, its soft sponge applicator is crafted from microfiber textures and designed with a foldable two material construction to allow for versatile application and coverage in hard-to-reach areas.
Crayon Définition Sourcils — Powder Eyebrow Pencil
A pencil, Crayon Définition Sourcils is a versatile tool for drawing and filling in the brows. The powder is housed within a pencil, delivering a natural finish and touch. Dual-sided with a spoolie at one end, it allows color to be combed through the brows, blending effortlessly.
Mascara L’Obscur – Mascara
A buildable mascara for the bold, bright and beautiful. Created with the ultimate formulation for customized performances, L’Obscur is for those who dare to express and embrace their differences, from classic to bold, understated to punk.
