You hear a lot about social media. Some of it good, and some of it bad. But it seems as if every day, there’s a news story relating to what someone has said on Twitter or Facebook; a scandal of some sorts. The ins and outs of what people said should be secondary to what the main takeaway of those news stories should be. And that is that social media is an extremely powerful tool, arguably much more powerful than many or most people realise. As with all tools, what you get from it will depend on how you use it. In this blog, we’re going to look at a few key ways that you can make social media websites work for you.
Follow the right people
There are many, MANY people using social media. Do you really want to hear what they all have to say? Probably not. Even if you did want to do that, the volume would be deafening — the place would be far too chaotic! So it’s important to curate your list around your interests and values. It can also be handy to prune the list every now and again, that’s completely fine on social media. One word of advice, however — try to follow at least some people who hold opposing views to your own. You’ll end up in an echo chamber of thought if you don’t.
Build your following
While you can be a passive receiver of comments and content, it’s much more fun to be part of the social media world. And to do that, you’ll need to build your list of followers. Just because you’re on social media, that doesn’t mean that people will automatically be interested in what you have to say. The only way to build followers is to post interesting comments and content. There are enough inconsequential tweets and posts out there already, you don’t need to add to the pile!
Develop your brand
If you have a business, then you can use social media to develop your brand and get more people interested in your products and services. Indeed, it’s one of the best tools you have at your disposal! There are a couple of different ways to use social media to grow your brand. One way is to use a social media influencer, like one of the ones available at unrulyagency.com, to promote your brand. You can also use the paid advertisement feature that all social media companies provide, which you can use to target specific people.
Limit your time
Finally, remember that while social media can be extremely useful, it’s important that you’re not becoming too addicted or hooked to what it provides. If you find that you’re spending too much scrolling through Facebook or refreshing your Instagram feed, then look at taking a break. Social media isn’t going anywhere soon, so you’ll always be able to return to it after a few days if that’s what you want to do. As with all tools, there’s an incorrect and correct way to use social media, so make sure that you’re on the right side of the line.
