This season Jayne Pierson launches her A/W ’19 Collection ‘J’ayne’ in collaboration with Neale Howells, as part of the British Fashion Council’s London Fashion Week, with special sponsorship from Skechers.
The show conceptualised the story of the contemporary woman who longs to reveal her most inner self, her dreams, her hopes, her aspirations and struggles. A woman who no longer wishes to conform to what is expected of her, and aims to redefine herself and her female form.Her stream of consciousness is sublimated with her seemingly random set of doodles and scribbles on her garments but these actually convey her most inner self.
The J’ayne Collection is inspired by organic shapes created with perfect symmetry and balance. The silhouettes in this collection are crafted in the spirit of luxury and pay homage to re-appropriation and the cultural process of reclaiming artefacts. In this collection luxury takes on a brutal harmony, exploring and reabsorbing sub cultural styles and commodification.
