This holiday season, MCM celebrates the holidays as a moment of togetherness. The brand’s Festive 2021 campaign features a diverse group of global creators – digital superstar and entrepreneur Josh Richards, actress Savannah Lee Smith, and Japanese-American model Mona Matsuoka – under the premise of love and light as they gather for a fête of playful celebration. While last year taught the value of togetherness through a digital lens, this year reunites the world as we prepare to celebrate with our loved ones. The digital campaign fuses light-heartedness with an optimism — showcasing the magic and power of human connection and shared experiences.
Below are a few highlights of the womenswear available for the festive gifting season:
“Together for the Holidays celebrates the interconnectivity of our tribe through a diverse cast of talent, united by a common attitude and state of mind. The mood is uplifting and optimistic, inspiring our tribe to co-create their personal new normal. With this campaign MCM embraces unity and invites everyone to get excited about the possibilities of a new year ahead.”— Dirk Schönberger, MCM Global Creative Officer
MCM celebrates 45 years of globally infused heritage through the unveiling of a fresh logo, Cubic Monogram, which makes a prominent cameo in the Festive campaign. The design displays an optical illusion, blurring the lines between beginning and end in a celebration of time during a milestone year in the brand’s history. Serving as the focal point of the Festive campaign, variations of the pattern is splashed in an array of colorways, textures, and materials across sweaters, bags, shoes and more, the perfect gift for your loved ones this holiday season.
