Only 9% of your skin is on your face. What about that other 91%? The Ordinary has you (quite literally) covered. Globally launched on 7th August, The Ordinary is breaking into a brand new body care category with three products suitable for all skin types and tones.
The new category launch includes Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion and Natural Moisturizing Factors + Inulin Body Lotion, excitingly featuring formulations with some of The Ordinary’s most-loved ingredients such as Salicylic Acid and Niacinamide, while also introducing a new ingredient: Inulin.
The Ordinary Lab is constantly listening to feedback on our product offerings. After being asked so many times if a product can “also be used on the body,” it just made sense to formulate body care products that encourage people to treat their body’s skin the same way they treat their face.
Research by Google Trends and Meta has shown an impressive 1,025% increase in searches for body skin care and an 845% growth in overall searches for body care since December 2023. Consumers are looking to fully round out their self-care regimens to include a full-body experience, leading to the ‘skinification’ of the body.
Now with The Ordinary, you can focus on your body skin, the way you want to. Let’s delve into the three new formulations giving body its face time.
A Body Serum for Blemish-Prone Skin
Looking to expand our Salicylic Acid ingredient offering after the success of Salicylic Acid 2% Solution and Salicylic Acid 2% Anhydrous Solution, our lab wanted to extend this ingredient into the body care category.
Salicylic Acid 0.5% Body Serum
Salicylic Acid 0.5% Body Serum is a lightweight exfoliating serum designed to improve skin clarity, by targeting pore congestion and smoothing skin texture. The formula offers surface-level exfoliation through the inclusion of 0.5% salicylic acid, which helps to encourage the natural shedding of dead skin. The lipophilic nature of salicylic acid means it can penetrate and exfoliate within pores to remove debris that can lead to blemishes. This formulation has been tested specifically for use on the body.
Target the Look of Dark Spots, All Over
Consumers have been consistently asking for an option of a lower percentage of Niacinamide, and our lab listened—with the added bonus of it being formulated for use on the body as well. A 10% concentration of Niacinamide works well for many different skin types, but we understand this concentration may not be everyone’s preference. A 5% concentration offers effective results to the skin and is gentle for those with sensitive skin.
Niacinamide 5% Face and Body Emulsion
The emulsion-textured formula contains a 5% concentration of niacinamide, which also helps to hydrate and support the skin barrier for smoother-feeling skin. When targeting uneven skin tone and discoloration, different skin tones may have different needs—especially deeper skin tones.We, therefore, designed and developed our efficacy testing for Niacinamide 5% Face and Body Emulsion to include a diverse panel of participants to ensure suitability for all skin tones. The formula is suitable for sensitive skin, including usage on the hands, neck, chest, arms and legs.
The Natural Moisturizing Factors + Inulin Body Lotion is a lightweight body moisturizer formulated to provide immediate and lasting hydration, for softer-feeling, smoother-looking skin. Made up of skin-identical Natural Moisturizing Factors, the lotion-textured formula immediately boosts skin hydration and radiance, and strengthens the skin barrier after one application.
The formula also reduces the look of dry-flaky skin by 70%, leaving skin hydrated over the long term, even after washing.
These new products stay true to what we’ve always done: offering accessible science-proven formulations. We believe that quality is about transparency, honesty, and integrity. Everyone deserves access to quality.
