ZERRIN, Asia’s one-stop destination for sustainable fashion & beauty, has brought back the third edition of its landmark offline event, The Lounge. Don’t know about ZERRIN? It is a media hub and marketplace that curate inspiring brands and helpful resources, so you can build a wardrobe that’s kinder to people and the planet. I am a huge fan of recycling, upcycling, thrift stores and second-hand treasures, as well as clothing labels that practice sustainability and look to fabrics such as organic cotton.
From now to 8 December upstairs at The Social Space cafe, Marina One, the pop-up store showcases over 20 emerging brands that champion social and environmental values. Showcasing designers from Singapore, Cambodia, Hong Kong, Bali and the Philippines, ZERRIN curates unique, vetted brands that truly walk the walk when it comes to green practices, like using certified natural or recycled fabrics or empowering artisan communities. Blending online with offline, visitors can also scan displays to browse each designer’s full range and discover their story. Not just clothing to be found – the store stocks accessories and skincare / beauty items too.
“Despite Covid-19 casting a shadow of doubt, we knew it would be the right decision to bring back The Lounge,” shares Susannah Jaffer, founder of ZERRIN. “Our pop ups have always been an intimate and exploratory space for consumers — a respite from hectic malls and big crowds. We also wanted to give our brand collective and community something to look forward to. Once regulations change, we’ll start holding more offline workshops. In the meantime, we’ll be bringing together designers and industry leaders through online panel discussions to share their insights and opinions on the ever evolving sustainability space.”
The platform was launched by Susannah Jaffer, a former fashion editor from the UK who has called Singapore home since 2012. The word ‘ZERRIN’ means ‘Golden.’ It represents the company’s desire to be a beacon of change, plus its upbeat vision for the future of the fashion industry; one that champions creativity, inclusivity and transparency in equal measures. Whether through content, e-commerce or community events, ZERRIN’s mission has always been to drive the agenda of sustainability in fashion forward.
Brands include Aanya, Luxe Botanics, Talee, The Skin Firm, hide The Label, Ashepa, Sui, Esse, Pyar, Dorsu and many many more. To shop online, click here.
Pop-up details:
Where: The Lounge by ZERRIN
When: 8 September to 8 December 2020
Location: Upstairs at The Social Space cafe
5 Straits View, Marina One #01-03, 018935
Operating hours: Tuesday to Sunday: 10am to 5pm
