Last week, Magnum Ice Cream threw a launch party of epic proportions, for their new #releasethebeast movement. It’s all in aid of the new Magnum Double – double chocolate and peanut butter ice cream taste sensations.
Held at the prestigious One Horse Guards Avenue, the invite-only night was hosted by British model and actress Suki Waterhouse, who is also fronting their campaign. I hung out with her for a bit and she is genuinely such a doll. Nicest girl ever. With special guest DJ Rafferty Law, the evening was filled with champagne, celebrity guests and of course…chocolate inspired canapes. The front room held both the bar and a Magnum ice-cream dipping booth, in which you can tailor your own ice-cream, from flavour to toppings, it’s all about you.
Guests include Nicola Roberts, Ashley James, Jaime Winstone, Dionne Broomfield, Kimberley Wyatt and Zoe Hardman. The atmosphere was super chill with a decadent ‘avant garde’ interior theme, with of course a tasteful touch of animal print to correlate with the campaign.
I took my best girl Dannika with me and we had such a blast. It’s hard not to when you’ve got champs, chocolate and decent tunes! As always, thank you Magnum for having me. I look forward to the next one!
Snaps from the eve:
Dress is from Topshop
