hayu – the all-reality, on-demand subscription video-on- demand (SVOD) service from NBCUniversal International – has launched in Singapore. The service is available direct-to-consumer on a full array of devices: mobile, tablet and web via hayu.com.
Targeting the broad base of viewers who are fans of the reality genre, hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 6,000 episodes of reality content from 200 shows, the majority of which debuts on the service the same day as they premiere in the US.
Beyond being the single source for top reality content – including Keeping Up with the Kardashians and its spin-offs along with The Real Housewives, Million Dollar Listing and Below Deck franchises, Dance Moms, and Vanderpump Rules* – the personalised service offers users the ability to download their favourite reality shows to view on the go, without access to the internet.
This means subscribers can watch episodes of their favourite shows anywhere from their daily commutes to the gym or the beach. Search functionality and targeted content recommendations mean users can discover endless hours of content to binge on with quick access to their favourite shows and categories.
Why chose hayu?
- It’s big. With over 6,000 full episodes of your favourite reality TV shows – including Keeping Up with the Kardashians, The Real Housewives, Dance Moms, Million Dollar Listing and Vanderpump Rules – streamed from one place
- It’s fast. Majority of shows debut on hayu on the same day as their US launch
- It lets you catch up. Complete shows and series from the very beginning let fans binge from the start
- It’s available on multiple devices. Users can access hayu on mobile, tablet and web
- It’s portable. Subscribers can download their favourite shows to view on the go
- It’s easy to sample. Users can start off with a one- month free trial
- It costs about the same as Bubble Tea. The subscription is $SGD 4.99 a month. No contract. Boom
To celebrate the launch, media gathered at Salt Grill & Sky Bar, ION Orchard on Wedsnesday 16th October for a Kardashian worthy press party – including unlimited bubbly (gets my vote), thematic walk-in photobooths complete with Kardashian-approved lighting, screening of the latest KUWTK, customized leather products and a whole bunch of flowers.
Check out some snaps from the launch below:
